Wonderful Pistachios
Wonderful Pistachios
The Wonderful Company
Wonderful Pistachios
Known for its bold personality and witty campaigns, Wonderful Pistachios has become one of America’s best-selling snack nuts and a global leader in healthy snacking. With its iconic green packaging and playful, irreverent brand voice, Wonderful Pistachios has carved out a unique space in the market—proving that better-for-you can also be fun.
As part of the Wonderful Pistachios social team, I contributed to the “Don’t Hold Back” campaign, editing and producing short-form content that brought the brand’s humor and edge to life on TikTok, Instagram Reels, and YouTube Shorts. My role was focused on creating high-performing, trend-driven videos that balanced entertainment with brand storytelling—capturing attention quickly while staying true to the Pistachios’ unapologetic voice.
Check out my work
Various content creation styles for Wonderful Pistachios, including:
Self-filmed trend videos that tapped into TikTok and Reels culture
Funny, meme-driven content that matched the brand’s irreverent voice
Behind-the-scenes and lifestyle clips that brought personality to the product
Creative snack shots and playful edits that highlight the Don’t Hold Back campaign energy
Memes included
If you giggled you have to hire me. I don’t make the rules…
